Brand Introduction

• PIN CHUAN LAN takes the authentic elements of “Greater China diet culture” as the spirits of brand and takes “Ping (tasting)”, the way of diet, in combination with the simplest taste of beef noodle and “Sichuan”, the place of origin, as the concepts of naming, taking the word “Chuan” of Sichuan flavor and the word “Lan” of “Lanzhou”, the origin place of clear-broth flavor and thus “PIN CHUAN LAN” coming into being. In order to let the brand have more vitality, the meanings of “morality”-Pin, “taste”-Chuan and “quality”-Lan are attached to supplement the brand’s implications so as to interpret the original means of PIN CHUAN LAN.

  
  

  The delicious essence released by the pure food materials after carefully boiled out and slow cooked by the masters in a large pot is emphasized. The “Sichuan series” in the brown-soy-sauce-braised flavor and the “Lan series” in the clear-broth flavor going with the springy noodles and fresh and tender beef gives a great shock to people’s taste buds visually, calling up an impression of very appetizing beef noodles.